The trailers...

The 2 minute Cinematic Trailer:



Above is our Cinematic Trailer, it was almost 4 minutes long originally with a lot of other cool content but we decided to chop it by almost half to keep the pace fresh!

Cutting the trailer is almost harder work than cutting the movie. You have to let people know how your movie is going to feel and get them excited about watching it without giving too much of your plot away.

You literally go through your whole movie looking for bits that work as stand alone moments without the necessary context or character arcs...

Finding the funny bits is sooo hard. In the movie, you establish a mood and almost counterplay that mood with a funny moment. It's very difficult to do that in the trailer. Light is most noticable in Dark - Funny is most noticeable in a serious moment.. you get the drift. Anyhoo, thats why we chucked the baboon spanner moment at the end. It would not have been as funny at any other moment of the trailer.

Sexy Back:



I don't know if anyone will notice, but the whole 'sexy back' thing is a play on words. The real play is for the Mechanics crack just after the tag line. We thought a short trailer like this would make our target market more aware of the comedic aspects of our movie. It's a comedy, more so than a racing movie.

Introducing the Cast:



South Africa has very little star power, we thought it was important to try and sensationalize our local cast with a trailer that focused on their names. Not sure if it will work, but people seem to enjoy the trailer!